Marketing is a broad field of work and there are so many different roles that professionals serve in it. For example, it is not uncommon to see in small marketing firms that a single key individual is acting as a project’s chief content writer, chief media content director, and chief graphic designers at the same time. As a company grows and more experts are hired into the firm, the specialties are subdivided to improve quality of work.
Nevertheless, no marketer with any degree of marketing experience can honestly state that their work never needed them to wear multiple hats. If you can relate to that feeling, then you should be careful about choosing your next computer. After all, that is essentially the core tool every digital marketing professional uses to do the work that they need to. There would be little point in installing Adobe Illustrator if your computer cannot run the software in its full capacity.
Keep the following points in mind and your next computer will be more than up to any task that you may need it for.
A Powerful Central Processing Unit (CPU)
If you are trying to edit a 4K video during the production stage before publishing it on social media, it will draw heavily from your computer’s CPU. If you need to edit high-resolution images frequently in a professional photo editing tool, it will draw power from the CPU. If you are working on a PowerPoint presentation with a lot of high-resolution media in it, it too will need the power of your computer’s CPU. By now, you should be able to see a pattern here!
The bottom line is that, as a business professional working in digital media marketing, you will need a powerful CPU in your next computer. Get an Intel 11th Gen Lenovo PC with at least a Core-i7 processor and 16GB of RAM, although the power boost that a Core-i9 offers is well worth the extra cost.
A Powerful GPU
Graphics cards are important for more reasons than playing games, of course, but you won’t need the latest and the greatest GPU in your marketing media editing PC. The NVIDIA GeForce GTX 1660 Ti is available, affordable and a perfectly capable GPU to support your powerful CPU. It’s also a good choice for gaming in medium settings. The 3060 Ti is more expensive and a lot more capable, but you may not need that many CUDA cores for editing and content creation.
A Large, 10-Bit High-Resolution Monitor
If you are a gamer, then you can settle for a VA panel in 1080p, provided that the panel also comes with at least a 144Hz refresh rate. However, when you are working in marketing, you should be interested in the following features instead:
- Resolution: 2560 x 1440 (QHD) or 3840 × 2160 (UHD/4K), but nothing below 1440p.
- Size: At least 27-inches for the standard widescreen monitor formats (16:9), and at least 30-inches for the ultrawide format (21:9).
- Colour depth: 10-bit IPS or OLED panel.
- Colour space/range: 99%/100% Adobe RGB/sRGB support, and preferably 95% or more support for DCI-P3.
As mentioned, the refresh rate is not the most important requirement here, but 60fps is a minimum for 4K monitors. Look for 120Hz or higher if you go with a QHD monitor.