Did you know that in 2021, there were around 1.88 billion websites? If you are a business owner, you want to make sure that your website is found when people are searching online for your product or service. Think about when you do a search, how often do you go beyond the first page?
We have put together this guide to share some top SEO trends in 2022 that will help you increase your SEO stats. Read on to learn what to do to get ahead of the competition.
The foundation of SEO is researching the appropriate keywords. It once used to be so much easier to figure out the best keywords to use for people to find your website. As Google’s NLP (natural language processing) technology has advanced, keyword research has become a more complex process.
This is why keyword clustering is a newer trend. This is a more advanced strategy where you identify multiple keywords with similar search intent. Then those keyword clusters are used while creating web pages.
Even though it will take more time to figure out these multiple keywords, the results mean that Google will be able to show the same web page for hundreds of extra keywords.
Another trend is using an SEO friendly URL because URLs are the foundation of a website. The more trustworthy your URL looks, the better it will perform in a Google search. You want to optimize your URL in order to meet the standards of search engines.
An SEO-friendly URL is keyword-rich, and it is shorter in length. Google will take a look at the length, path, string, and keywords when it analyzes the URL of a website. As long as this is done well, you will see an increase in click-through rates, less confusion, and more trustworthiness.
Long Form Content
Longer content on your website will lead to better rankings because Google likes to rank long, high-quality content. Longer content to Google seems like a better researched article which seems to be more helpful to people.
When writing longer content, make sure you use those keyword clusters wisely throughout the article to help your site rank for those words.
Creating rich snippets will help Google understand what your website is about. It will also make your content more clickable and attractive to users. One reason that Google loves rich snippets is because it helps its crawlers show users the content that they are searching for.
The more accurate the results are when users search, the better their experience will be and the more they will trust the search engine.
Ready to Increase Your SEO Stats?
Now that you are familiar with the top SEO trends to help increase your SEO stats, you can move forward with a plan to put in action. This will help level up your digital marketing strategy.
Feel free to continue browsing our business section for more tips and tricks.