Marketing strategies have changed throughout the years. As technology has progressed, so have the different ways to make those people or businesses around you aware of your business and the products and services you are providing.
It is important to realize that old ways of marketing are not necessarily bad ways of marketing. It is just that the modern world of technology has made everything a little more convenient. However, to get the attention that you crave for your business so that potential customers choose you over and above any of your competitors, you will have to take the head-on marketing route and approach your potential customers from other angles too.
Getting Your Business Prepared For Modern-Day Marketing
When it comes to modern-day marketing, we are talking mainly about SEO, PPC, PPV, etc. However, in order for these to be effective, you will have to make sure that your website is up to scratch as well as up to date as all these methods and many more besides, will be sending your potential customers there as the first and foremost stop.
It is, therefore, highly important that your website is user-friendly, easy to navigate, and matches your business. Do not go over the top with large pictures as these could slow down the loading time of your site, and one thing for sure is that slow loading time will undoubtedly get your visitors bouncing off your site before your page has even loaded completely.
To get the best website, you really do need to hire the help of a professional website designer. They will not only be able to mold the website around your business so that it fits like a glove, but they will add their little touches to make it bespoke.
Consider SEO Services
When your website is up to scratch, you will then need to get yourself a reliable and experienced business that offers SEO services. This is an area that you really shouldn’t try to tackle yourself. A little bit of knowledge is as bad as no knowledge at all, and it can cost your business a lot of money without seeing any return on your investment at all.
A business that is well experienced in SEO will be able to provide you with the right results and probably very quickly too. Their sole desire is to get your business noticed and on page one of any search engine. They do this by using many different tactics, one being long-tailed keywords that will be created with your business or products in mind. This means that any potential customer typing in those keywords into a search engine will find your business within the list of businesses shown if your SEO business has got it right. Obviously, you will want your business to be at the top of the list on page one, and this may take a little time, but it is far from unobtainable.
Hitting The Social Media Scene
With so many people now using social media profiles, and not only for their personal use but also for business matters too, it is high time your business had a profile all of its own so that you can reap the benefit of such a large audience and many potential customers worldwide that it will provide.
However, some tips will get your business or products noticed without having to go in for the hard sell every time. You will need to draw on your own personal experience of social media posts. It is unlikely that you have never ventured on to some social media platform or another during the last few years, and you may be a regular attender as many people are.
In this case, you will know that when you get hit with the hard sell posts that maybe after the first read, you just swipe on by them. It may be a case that you now recognize those businesses or people that post the hard sell articles or videos for that matter and now are so used to seeing them that you do not even bother to read any new stuff that they may post about. This is the reaction you want to avoid when posting your own stuff for your business.
Probably the best way of doing this is to write interesting stuff about your business or your products, keep your posts light and full of interesting information, make the reader feel that they are learning something that will either educate or inspire them to find out more on your website – which is where you want them to go.
A very popular way of creating interest by using social media is to post videos. However, you will have to make them interesting, so posting a video of the outside of your business or even an executive giving a talk is probably not going to cut the mustard. Instead, have one of your workers use a particularly nice bit of kit, such as one of your welders using either a handheld welding machine or static welding machines to get a professional job completed. This will showcase your business’s workmanship and show viewers that you use the best quality machines and materials available.
Getting To Grips With Traditional Marketing
Surprisingly enough, traditional marketing does still work. You may find that you manage to entice a completely different crowd of potential customers to your website by using some of the old methods, which are still very much available but sometimes overshadowed by the new modern methods of marketing.
Looking At Newspapers And Magazines
Different people indeed do react differently to various approaches. Some prefer to read from paper copies rather than from monitors, and some just like the feel of the paper in their hands, hence why there are still newspapers, magazines, and books being printed even though they are all available to either read online or be downloaded to a cell phone, computer or tablet.
So, this being said, you could get in contact with your local newspaper and/or magazine and ask if you could either write your own article about your business for submission and printing or get one of their writers to pay your business a visit in order to get one done. If you are looking to do this, you will have to be prepared to write about yourself and how you started your business as well as include some valuable information about what you do and how your products help the industries that you serve, and yet not make it salesy but highly informational and interesting, remembering, of course, to enter your website at the end of the article.
Or, of course, you could just pay out for the usual standard style advertisements, whether they are full page, half page, quarter page, or so on.
Giving Out Leaflets Or Flyers
With this in mind, contacting your local newspaper or magazine distributor with a view of asking them to deliver flyers or leaflets about your business and the products that you supply in with their usual rounds is another way of getting some attention, again you will need to add on your website address so that any interested readers can find your business quickly and easily. If you are thinking of doing this, you will have to make your leaflet or flyer attractive and colorful in order for it to stand out amongst the leaflets or flyers that are probably going to be delivered with it.
Providing Potential Customers With Something To Listen To
The local radio stations are areas that can be quite overlooked, and yet there is a really big audience that is already all ears, even when they think they are not listening. The subliminal mind picks up on a lot of information, and the radio can be a powerful tool when used correctly for marketing processes.
You may think that there is not much call or room for radio in the modern-day. However, you would be wrong to think this. Many people listen to the radio in their cars or on their headphones while they are traveling to and from work, and for the many that work in the manufacturing sectors as well as a few other sectors while they are at work. Now that is a lot of ears and a lot of air time.
Whether you choose to be a part of a show and offer yourself up for interviews as an expert of your field or whether you just want to go straight in for the full-on advertisement is totally up to you, but if you can get on one station, try to get on them all and capture your audience with information that will wet their taste buds and get them looking to your website to learn more. You can also start a podcast that focuses on your business niche, talking about the best tools, updates, and more. This can help spread the word about your business and hopefully help you build an audience.