Just a few years after the social media platform Instagram was released it managed to become one of the most popular social network sites in a global perspective. In the beginning, the main idea of this platform has been to be a mobile application where photographers and photography lovers can share their artworks, however, as the years are passing by, billions of users are joining the platform and now Instagram is a space not only for fun and sharing photos or videos. There are also thousands, even millions of people that use the application for business purposes because Instagram provides plenty of opportunities for sponsoring brands and advertising.
In fact, many people did succeed owing to Instagram when it comes to improving their businesses and getting new customers. In this article, we have collected a few methods to get you thriving on Instagram whether you use the platform for business purposes or not.
In order to achieve success on Instagram, first, you should determine your niche and you have to dedicate your account to this topic. For instance, if you are a fashion lover, you can dedicate your account to that specific niche and to start uploading content that is strongly related to fashion, and this way people that are into fashion trends would likely come across your account and become your followers if they like your content. It might be a bit harder in the beginning to reach the audience that you seek, but there are many suppliers that can provide you real likes on Instagram in order to establish your followers’ base quickly.
Another really important thing is to communicate with your followers intensively because people love to feel value. For example, you can reply back to the comments you receive on your publication. A simple “Thank you” could be more than enough to make someone feel appreciated. In order to keep your audience engaged with your uploads, you have to show your followers that you are approachable and fun to interact with. Be friendly with your followers and see how they will be interested in your content.
Another tip that is of essential importance is the usage of hashtags. Hashtags are keywords that are really helpful in categorizing your posts and make them visible for the other users of the social platform. Instagram allows its users to add around 30 hashtags on their posts, but many research studies show that people should not use just random hashtags. The keywords that you choose to add to your publications should be relevant to your niche. If you add just random hashtags you will probably not reach the audience that you actually need, so choose these keywords wisely before you add them to your posts.
The next method you can implement in your Instagram growing strategy is to upload Instagram stories frequently. Many social media experts consider Instagram stories as one of the most effective methods of engaging your audience and gaining new followers. Instagram story is a tool supported by the platform that provides you an alternative way of introducing you or your product and builds credibility this way. These stories disappear 24 hours after they were uploaded, however recently Instagram added the option to save the stories you like the most in a section on your Instagram profile, called “Highlights”, where they will stay until you decide to delete them.
The mobile application Instagram is now a social media platform that provides many tools that can improve and expand any business. Every user has the potential to start earning money through the usage of the social networking site. However, the most important thing is to have fun. Remember that the main idea of the platform is for entertaining, so don’t force yourself to post something you don’t like and stay true to yourself.