Did you know that Instagram has over 2 billion monthly users? Since there are so many people on the app, how do you stand out? How can you make your brand known?
There are a few things you can do, whether you choose to stick to your typical social media marketing or try out disruptive marketing. Either way, we’ve compiled a few brand-building Instagram tips for you to use!
You can try out one, but the more you try, the better odds you have to actually stand out! Read on for the tips!
Pay Attention to Your Profile
Your profile is one of the first things people see when they click on your brand profile. If it doesn’t stand out, then people will navigate away. So what can you do?
Pick an Appropriate Image
The image is one of the first things that someone who goes to your profile sees. As a brand, you’ll want to keep your brand identity at the forefront of your profile. Because of this, you should use your company logo as your profile image.
Think About Your Username
Your username is more than just a login on Instagram. When you create your username, it’s important to know that this is the name that everyone will see on your Instagram profile.
As a company, you probably want this to be your company name or something close to it.
Write an Informative Bio
Your bio is where people get to know who you are and what your brand is. This is where you can put information that makes you stand out. You can also put what services or products you offer in your bio.
There is also room to put your contact information and extra links in your profile.
Make Use of Hashtags
Hashtags are one of the most important things on Instagram that can help your brand stand out amongst the rest.
When using hashtags, you want to consider a few things. Ask yourself:
- Is this hashtag relevant
- Is this hashtag related to my niche
- How many uses does this hashtag have
- Is this hashtag oversaturated
By asking yourself those questions, you will ensure you are using the right hashtags for your brand.
For instance, if you are a travel brand and want to showcase your traveling services, you may want to use the following:
While they don’t all have to do with your travel brand, they have to do with the travel niche. Mixing up the hashtags you use on your images is also crucial to get more reach.
Make Use of Reels
Did you know that Instagram reels are almost 2 years old? It seems like just yesterday that they came out with reels!
Either way, reels are a huge way to make sure you are getting your brand name out there. Whereas photos mostly reach your followers except for the hashtags you use, reels reach more people than just your followers.
The use or reels is huge in the social media marketing world because of this.
Disruptive Marketing: Engage With Other Accounts
If you’re looking for a way to stand out without using the normal marketing strategies, try engaging with other accounts. This will get your brand name out there by showing up on people’s content.
If you like someone’s photo, tell them that! If you enjoyed watching their reel, comment about it!
Engaging with other accounts will most likely lead to some type of engagement back on yours. This may be a simple like, but it could lead to a follower. Since you never know, try it out!
Engaging with others may be the best tactic you ever tried, however, it is quite time-consuming.
If the accounts that you engage with see that you have a lot of likes, they may be more likely to spend time browsing through them! Get automatic insta likes here.
Another way to make sure people are seeing your content is to tag people or other brands that show up in your videos and photos.
If you’re wearing a certain company, tag them. If you mention a company, tag them. If the company has to do with your niche, tag them!
This is an easy way to figure out if this helps with your engagement. Try one post with tagging and one without to see how it affects your page.
The most important of all the Instagram tips is to be yourself. Your brand is you – so that’s what you want to keep it as!
This means using a font that represents you and your brand, talking in your brand voice, and only posting content that feels natural to you. If it feels weird or awkward, it’s probably because it is not representative of who you are or what your brand stands for!
As long as you are you, this is the best way for how to stand out on Instagram.
How to Stand Out on Instagram: Use These Tips
Whether you try disruptive marketing or stick with more traditional ways of social media marketing, these are some of the Instagram tips that will help you stand out.
Make sure your bio is written in your brand voice, pick out a good profile image, engage with others, and most importantly, be yourself!
Once you do these things, people will start to notice your brand in no time!
If you enjoyed reading this content, be sure to check out more like it on our blog!