Working with an Orlando SEO expert is about more than just standing out from the 37,000 other businesses in the city limits. It’s about being able to build a solid digital foundation here and expand it to other parts of the nation and world.
It’s about making an impact online so you can translate that to the real world. In this article, we discuss the three ways you can get your strategy going. First, however, there are two fundamentals on which you’ll need to focus.
Learn Your Target Audience
Before getting into the particulars of implementing an SEO strategy, there are a couple of areas where working with an Orlando SEO company can really help. The first is that of identifying a target audience.
Many companies fail to realize the complexity of their audience. They think they know who their customers are, but they fail to dig deeper.
Orlando SEO consultants can help you see specifically what your audience is searching for. They can help you target and rank for certain phrases you haven’t considered. They can dig deep into metrics to show content that’s working.
Local SEO continues to be a company’s best bet for beating the competition. That’s particularly true when geography is somewhat or significantly important to your business.
Being as geo-specific as you can with targeting ensures that you rank high for local searches. Orlando SEO services can help you do it.
Develop Your Content and Publishing Schedule
Now that we’ve covered the basics, it’s time to talk about the three specific things you can do to implement right away. The first is content development.
Drill as deeply as you can into the questions that are being asked. Pay attention to long-tail keywords with anywhere from a few hundred to a few thousand monthly searches with low competition.
Also, vary the type of content that you do from audio to video to text. Don’t be afraid to repurpose from one medium to another. Give visitors options for how they consume your content.
Brand Your Listings
When working with an Orlando SEO expert, you’ll find their emphasis to go well beyond your website. They realize the importance of aligning your branding all across the web.
That means going to review sites, business directories, and social media profiles to make sure things align. Things like business name, phone number, address, social media handles, and any other relevant ways to contact you.
The third area you should focus on as you begin to learn more about implementing your strategy is that of optimization. Optimization is a simple word but relatively complex. That’s because you have so many areas of your web presence to optimize.
You must optimize for local keywords relevant to your business (an Orlando SEO agency can really come in handy here). You must optimize for mobile devices, for technical SEO like internal linking, relationship building, and site navigation.
Orlando SEO Specialists Can Help Fast-Track Implementation
If you worked as an accountant, you wouldn’t want to take time away from the revenue portions of your business for things you’re not qualified for. Could you imagine telling a client to wait while you re-shingled the roof or fixed a plumbing issue?
Working with an Orlando SEO expert keeps you from taking similarly inefficient detours from your business. Check out this post if you would like to know more about the key drivers of your digital marketing game.